Tuesday, February 19, 2008

Two questions for every advocate

1. What do you want?
2. How will you get it?

These are the basic advocacy questions.

1. What do you want?

If a legislator or advocate can't answer that question, then there isn't any actionable request. This is policy development -- the translation from a vague stirring for something better or an end to a particular problem into a specific solution.

This is not easy to do.

2. How will you get it?

Once an actionable improvement or specific solution is created, then the advocate or legislator has to figure out how to implement it.

This is usually a communications and advocacy plan involving the recruitment of messengers, the identification and de-legitimization of opponents, the branding of the solution into an uplifting solution and relentless attacks on the problem that the solution will solve.

Some advocates know what they want but they are not sure how to get it.

Some advocates aren't sure what they want but can figure out how to implement any solution they come to accept.

And some advocates aren't exactly sure what they want and are not exactly sure how to implement it.

That's how Progressive Public Affairs helps our clients.

We help identify what they want and help show them how to get it.

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