Why does the Kerry campaign seem a little bit out-of-step? One reason may be how consultants are paid. They get a commission based on the ad buy. So if they place a $1,000,000 commercial, the consultant gets a cut of that. (Maybe as much as 20%).
CBS News reports that Republican campaigns don't run that way, but Democratic campaigns do. Or rather, in this article, they quote Tony Coelho, a corporate Dem, this way (the last quote is especially insightful):
CBS NEWS - Longtime Democratic insider Tony Coelho lashed out at the John Kerry presidential campaign, characterizing it as a campaign in chaos. With yet another appointment of a former Clinton administration staffer to Kerry's team on Tuesday, Coelho argues the problem is worsening.
"There is nobody in charge and you have these two teams that are generally not talking to each other," says Coehlo, who ran Al Gore's campaign early in the 2000 presidential race.
As Coelho and other detractors see it, there is a civil war within the Kerry campaign. Sen. Ted Kennedy's former staff members, Mary Beth Cahill, the Kerry campaign manager, and veteran Democratic strategist Bob Shrum are at odds with recent additions who served under President Clinton.
"Here are two groups that have never gotten along and have fought, and it is a lot over money," says Coehlo. "Because in the Democratic Party the consultants get paid for the creation and the placement of [advertising]. Republicans only pay you for the creation."